This project is a rebranding of Kuhl, an independently-owned, high-end, and sustainably sourced outdoor apparel company. I designed a new logo, brand system and a few new products with mockups including gloves, a coat, and a thermos along with its packaging. The aim of this project was to update Kuhl's brand and focus more on a cold weather theme that lines up with the company's roots as a mountain apparel supplier.
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