This project is a rebranding of Kuhl, an independently-owned, high-end, and sustainably sourced outdoor apparel company. I designed a new logo, brand system and a few new products with mockups including gloves, a coat, and a thermos along with its packaging. The aim of this project was to update Kuhl's brand and focus more on a cold weather theme that lines up with the company's roots as a mountain apparel supplier.
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/49c5a10b-aae6-4d18-94a3-c6f0af7fe73f_rw_1920.png?h=6c3c71977fef12b09bf37bfddf6d51bf)
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/332d7356-58b4-4361-ab71-61f87cf42bd8_rw_1200.png?h=5a959c3be8a960bf03b13309d7fa2dcf)
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/58ec20ab-49d7-4510-8f4a-3284abfa28d5_rw_3840.png?h=90fe692ab174353cd525b2a59983c6cd)
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/02e91313-8b31-4663-a9e4-0d76cdfb469f_rw_3840.png?h=5dbb2d760e09c45718ee47f7aca17cca)
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/10c7afbc-43cb-4626-ba3a-04ee018cca1a_rw_1920.png?h=16450b46685ea4b903b984a64ff0113e)
STYLESCAPE
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/fd295471-a6ac-4f24-ae9f-b8b5916e8e79_rw_3840.png?h=960f3f570eaf4a0c1d5e19a6ba057606)
PROCESS
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/ed8dd502-3dde-4532-a00e-bd645156458d_rw_3840.png?h=5fcdc338139bb78cdbc4b0af32cec833)
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/53356541-41b4-43f3-be72-72f394794834_rw_3840.png?h=e33d809ff0484fceb84953317c090d03)
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/4634f1c5-2c79-475f-8194-f9011dbc3473_rw_1200.png?h=ddd774e3633764af6de22afcb2d3fe88)
![](https://cdn.myportfolio.com/b144594c-7413-426c-8a17-58e376e20b98/c662b02b-1fa0-4c80-a3da-f09a3d000161_rw_3840.png?h=2a6087d3365853720149a8c4df1a1684)